A Beginner’s Guide to Business Instagram Strategy

Social media is a great way to boost your business and find new customers. When dealing with Instagram, you can grow your followers and business at the same time. By seeking out genuine engagement, creating valuable content, and posting consistently, you’re sure to set up a winning Instagram strategy for your business.

Engagement
One of the biggest factors in running a successful Instagram account (or any social media account, for that matter) is engagement. This means you want visitors who not only like your post but also write comments and share it with their friends. A small, engaged audience is much more valuable than one that’s high in numbers, especially when it comes to your business. Customers who care to post comments and start discussions are more likely to buy your product or pay for your service.

Value
So, how do you create engagement? Well, one of the best ways is through providing value. This means you have to put in a bit more effort for each post, but it pays off in the long run. Instead of simply posting a photo here and there of your product, consider what the customer wants. Does your clientele enjoy stunning nature images? It might be time to find a creative way to combine your product with an eye-catching image that your followers are sure to share.

For example, doTERRA drives engagement and release product-related news with professional, well-lit photos on their Instagram account. Their content is not simply an advertisement but a set of impressive images that tell a story and create interest.

Consistency
Another key to your successful Instagram strategy is to post regularly. You’re competing with countless other businesses and individuals who simply clog up the online space. Consistent posts mean your business stays relevant to customers.

When you post regularly, your content is more likely to go viral or at least trend among your followers. Your goal should be to get out of obscurity and stay visible, so your business is at the forefront of your followers’ minds. Whether you post once per day or five times per day, stick to a consistent schedule of quality material.

With these tips in mind, you’ll have no trouble kickstarting your Instagram account. From regular quality posts to stunning imagery, you have all the tools necessary to foster a successful business. With Instagram, you’ll grow your followers and ultimately grow your business too.

Get in touch with us today and let us help you guide and grow your brand!