Running a small business means wearing many hats, and often, the “marketer” hat feels like the trickiest one, especially when you’re working with a tight budget. The good news? Effective marketing doesn’t always require big spending. There are plenty of simple, low-cost strategies you can implement yourself to get the word out and attract customers.

Here at Sidestreet, we know the challenges small businesses face. While we often help clients with more complex strategies, we believe a strong foundation is key. Here are a few basic, budget-friendly DIY marketing ideas to get you started:

1. Leverage the Power of Social Media (Smartly!)

• Don’t try to be everywhere: Pick 1-2 platforms where your ideal customers actually hang out. Are they scrolling Instagram? Connecting on Facebook? Researching on LinkedIn? Focus your efforts there.
• Consistency is key: Aim to post regularly, even if it’s just a few times a week. Share behind-the-scenes glimpses, customer highlights, helpful tips related to your industry, or simple updates.
• Engage, don’t just broadcast: Respond to comments and messages. Ask questions in your posts. Run simple polls. Social media is about building community.
• Use free tools: Tools like Canva offer free templates to create professional-looking graphics without needing design skills.

2. Build (and Use!) Your Email List

• Collect emails simply: Offer a small discount for signing up on your website, have a physical sign-up sheet at your counter, or collect emails at local events. Always get permission!
• Provide value, not just sales pitches: Send out a simple newsletter with updates, special offers, helpful advice, or upcoming event information. Aim to be useful and informative, building a relationship with your subscribers.
• Keep it simple: You don’t need fancy software to start. Many email marketing platforms offer free tiers for smaller lists (like Mailchimp or MailerLite).

3. Encourage Customer Reviews and Testimonials

• Social proof is powerful: Positive reviews on Google, Yelp, Facebook, or industry-specific sites can significantly influence potential customers.
• Just ask! Don’t be shy about asking happy customers if they’d be willing to leave a review. You can ask in person, via a follow-up email, or with a small sign near your checkout.
• Showcase good feedback: Share positive testimonials (with permission!) on your website and social media channels.

Bonus Tip: Optimize Your Google Business Profile

• Claiming and optimizing your free Google Business Profile (formerly Google My Business) is crucial for local visibility. Ensure your address, hours, and phone number are accurate. Add photos, respond to reviews, and use the Posts feature to share updates.

Start Small, Stay Consistent

These basic steps won’t break the bank, but they do require consistency. Pick one or two ideas to start with, implement them well, and build from there. Simple, consistent effort is often more effective than sporadic, expensive campaigns.

Ready for the Next Level?

These DIY tips are fantastic for building a foundation. When you’re ready to explore more advanced strategies – like targeted digital advertising, comprehensive SEO, content marketing plans, or refining your brand message – Sidestreet is here to help. We specialize in taking small business marketing from basic to brilliant.

Contact Sidestreet today for a consultation, and let’s discuss how we can help your business grow!