As more and more viewers cut the cord and move away from traditional television, broadcast companies are facing a new challenge in the digital age. To remain competitive, these companies must embrace live streaming and digital platforms. Hiring a dedicated live streaming and digital specialist can help these companies navigate this transition and stay ahead of the curve.
According to recent statistics, the number of cord cutters in the US is projected to reach 60.1 million by 2024. In addition, 30% of US adults now watch TV via streaming services, and 61% of young adults aged 18-29 use streaming as their primary way of watching TV.
Having a dedicated live streaming and digital specialist can help traditional broadcast companies tap into this growing market. They can help these companies develop and implement a comprehensive digital strategy that includes live streaming, social media, and other digital platforms. This can help these companies reach new audiences and stay relevant in the changing media landscape.
In addition, a dedicated live streaming and digital specialist can help these companies leverage the latest technology and tools to enhance their live streaming capabilities. This can include incorporating 4K and 360-degree video, improving the user experience, and ensuring reliable and high-quality streams.
To compete in the cord cutting age, traditional broadcast companies must adapt to the changing media landscape. Hiring a dedicated live streaming and digital specialist can help them do just that. With their expertise, these companies can stay ahead of the curve and continue to reach and engage audiences in new and innovative ways.
If you’re a traditional broadcast company looking to stay competitive in the cord cutting age, consider hiring a dedicated live streaming and digital specialist. Contact us at Sidestreet Media to learn more.