Sidestreet’s five-step process begins with deep client conversations to understand unique needs, followed by a detailed industry analysis for actionable insights. Collaborative strategic planning establishes clear goals and tactics. The focus then shifts to creating compelling content and prototypes tailored to the target audience. Finally, Sidestreet assists in bringing the plan to life, monitoring key performance metrics to ensure successful outcomes and desired results.
Our five-step plan is designed to guide your company from insight to impact with precision and innovation
Sidestreet initiates client relationships through thorough discussions with various organizational levels, aiming to understand both their explicit and subtle needs. This approach, encompassing material reviews, interviews, and frank conversations, provides Sidestreet with a deep insight into each client's unique challenges and market position.
Sidestreet conducts a detailed analysis of the client's industry and market position, focusing on competitive dynamics, market trends, and growth opportunities. This step includes reviewing competitors, identifying market gaps, assessing product/service benefits, and recognizing internal challenges that may impact performance.
Building on insights gained, Sidestreet collaborates with clients to create a strategic plan. This plan establishes clear objectives, milestones, and tactics, focusing on market alignment, product refinement, pricing strategies, and partnership opportunities. The result is a transparent roadmap aimed at fostering organizational alignment and driving forward momentum.
In this phase, Sidestreet concentrates on crafting content and prototypes that appeal to the target audience. They simplify complex information into engaging messages and develop quick prototypes to ensure that ideas are market-aligned, thereby minimizing risks and enhancing team collaboration.
In the final step, Sidestreet aids in actualizing the strategy, overseeing the launch of marketing campaigns and the introduction of new products or services. They meticulously track key metrics such as customer engagement, sales efficiency, brand recognition, and internal adoption, ensuring the strategy achieves its intended outcomes.